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Damage control
Fake reviews, 1-star responses, removal policy — the hard cases.
What a fake review actually costs a small business — and 3 ways to fight it
10 min readWhat a single fake 1-star review actually costs, and the three responses — flag, reply, escalate — that work better than panic.
Google review policies that actually work — and the traps that cost you reviews
10 min readEvery Google review policy that matters for a US small business, what triggers Google's AI enforcement, how appeals actually work, and where the FTC's federal regulation sits on top.