Everything we've learned about Google reviews
Data, playbooks, and the mistakes we made so you don't have to.
Four things about Google reviews we learned the expensive way.
If you have a Google profile, one of them pays for itself.
What a fake review actually costs a small business — and 3 ways to fight it
What a single fake 1-star review actually costs, and the three responses — flag, reply, escalate — that work better than panic.
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How many Google reviews do you actually need? The framework that beats a flat number
The generic answer is 'more.' The real answer is a framework — match your local competitors, hold recency, defend the star floor.
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How to ask every customer for a Google review without training your team to memorize a script
Every guide tells you to ask every customer. Every guide is wrong the same way. The framework, the channels, the timing, and the wording that actually work — with what Google and the FTC will actually enforce.
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Google review policies that actually work — and the traps that cost you reviews
Every Google review policy that matters for a US small business, what triggers Google's AI enforcement, how appeals actually work, and where the FTC's federal regulation sits on top.
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Reputation math: how one star of rating change affects revenue for a $500k/year local business
The Harvard study everyone cites, applied honestly to a $500k/year single-location business. Half-star bands, threshold cliffs, and the break-even on time spent asking.
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