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The numbers

Rating math, revenue impact, industry benchmarks — the data behind reputation.

How many Google reviews do you actually need? The framework that beats a flat number

The generic answer is 'more.' The real answer is a framework — match your local competitors, hold recency, defend the star floor.

10 min read
Reputation math: how one star of rating change affects revenue for a $500k/year local business

The Harvard study everyone cites, applied honestly to a $500k/year single-location business. Half-star bands, threshold cliffs, and the break-even on time spent asking.

11 min read